There are some parts of the world that, once visited,
get into your heart and won’t go. For me, India is such a place.
— Keith Bellows


Our Story


The brand was launched by Kam Chandan-Whittle late 2018, but the story dates back 50 years to when her parents emigrated to the U.K.

From a young age, they inspired her through music, traditions, and her mother’s cooking which left her hungry to learn about her Indian heritage.

And so, the vision for her colourful designs was born as she longed to discover not only her heritage, but also relive her childhood memories and learn more about her parents lives growing up in India.

 

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Meet Kam.


As a graduate from Goldsmiths University with a degree in design, Kam followed the career path as an Art Director in London, Dublin and New York. While she honed her craft in the advertising industry, her passion for design was reignited with the launch of Chandan Whittle.

Her desire to create products that celebrate culture, diversity, and craftsmanship serves as an outlet to flex her experience and knowledge of design. To her, it’s important to honor her family’s life experience in their native India. It’s equally as important to honor the local artisans by creating more reliable opportunities to earn a decent income through traditional craftsmanship, in turn giving their families a better start in life.

Today as a mother, she looks forward to the day she can pass down the beauty of Indian heritage to her children.

 

Inspired by india. made in india.

 
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ENVIRONMENTALLY
RESPONSIBLE

Pride in our craftsmanship and respect
for our planet’s resources lies at the
core of our design.

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SOCIALLY
RESPONSIBLE

We value our female-led artisan group
through consistent employment,
inspiring positive change.

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HANDCRAFTED
IN SMALL BATCHES

Designs made with love and care,
from our hands to your home. 

 

Introducing our Print Masters

 
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The group of female-led masters strive to maintain traditional techniques of textiles and weaving that have been passed down for generations.

The talented group came to be in 2014 in an effort to provide sustainable employment opportunities for the local community. Some come from economic hardship and view sustainable work as the key to self-improvement and stability for their families.

Today they earn living wages and work 8 hours per day. They have the time to put love and care not only into their craft, but also their children, including investing in a local nonprofit to support children in need.

The group is committed to meeting international standards for production, and is certified to the Global Organic Textile Standard. 
 

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Full Time Employees:
20 women

Age:
19 to 45

Location:
Karur District, India

Techniques:
Batik dying
Hand screen printing
Weaving

 
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MEET SUBBULAKSHMI,
Quality Control

“After my husband died, it was tough to have a normal life. I joined this co-op for survival, and am now getting regular work with steady income. I oversee Quality Control and am now an expert in the checking technique. I am now able to manage my kids’ education, family basic needs and medical expenses. I am feeling good now.”

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MEET LATHA,
Tailor

Due to harship, Latha’s living conditions were critical. Since her family was unable to support her and her children, a relative recommended the P.S.G. co operative as a way to earn income. She joined and became a dedicated tailor. Latha’s income has become stable and she is now living happily and is able to provide for her family.

 

AW'18/19 COLLECTION